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Some Days Are Hard: Navigating the Lows of Business Ownership with a Little Help from My Business Besties

  • Writer: Alyssa Franco
    Alyssa Franco
  • Aug 4
  • 3 min read
Alyssa

Let’s be real for a second — being a business owner isn’t all sunshine and rainbows. Some days, it’s downright hard. There are moments when it feels like the energy is just gone, the passion is hard to find, and getting out of bed to tackle your to-do list seems like an impossible feat. And that’s totally okay. It’s the reality of entrepreneurship, and it’s something we all go through.


Running your own biz means juggling a million things at once — from handling clients to managing finances to keeping your social media game strong. It’s a whirlwind! But sometimes, it’s easy to forget that even the most successful business owners have tough days. The struggle is real, y’all. And one of the sneakiest things that creeps in when the going gets tough is imposter syndrome.


You know the feeling: “Am I even cut out for this? Why does everyone else seem to have it all together?” It’s that voice that convinces you that you’re not worthy of your success or that you’re faking it. Trust me, if you’ve ever felt this way, you’re definitely not alone.

But here’s the deal — those tough days don’t define you. They don’t change the fact that you’ve come so far and have accomplished SO much. What matters is how you pick yourself up and keep moving forward, because guess what? You are enough. And I promise, even on your worst days, you’re still doing awesome things.


One of the things that has been the biggest game-changer for me is the incredible community of other small business owners I’ve had the privilege to work with. Whether it’s through collaborating on projects or just showing up to cheer each other on, working with other entrepreneurs has been one of the most rewarding parts of this journey. It’s a reminder that we’re all in this together (Cue the High School Musical Soundtrack and Dance It Out!). Seriously, the support and connection from fellow small business owners is what keeps me going on the tough days. 💖


Tips for Navigating the Lows of Business Ownership:

  1. Find Your Biz Besties – Lean into your community. Whether it’s a mentor, fellow small biz owners, or even a friend who gets it, don’t be afraid to ask for support. You don’t have to do it alone — and trust me, your people are out there!

  2. Give Yourself Permission to Take Breaks – We’re all about that hustle, but burnout is real. Take a step back, even if it’s just for a few hours. Whether it’s a walk in the sunshine, a coffee date with a friend, or just a Netflix binge, let yourself recharge. 🌿

  3. Celebrate Your Small Wins – Not every day is going to feel like a major milestone, but every step forward counts! Did you land a new client? Did you get through your inbox without pulling your hair out? Heck, did you just show up and try your best today? 🎉 Celebrate it! (This is a hard one for me!)

  4. Be Kind to Yourself – Seriously, give yourself some grace. You’re doing your best, and that’s more than enough. Talk to yourself the way you’d talk to a friend who’s having a tough day — with kindness and encouragement.


How to Celebrate the Highs:

  1. Share the Love – When you hit a milestone, shout it from the rooftops (or, you know, your Instagram story). Share your wins with your community, and let them celebrate with you.

  2. Reflect on Your Progress – Take a moment to really appreciate how far you’ve come. Sometimes, the day-to-day grind makes it hard to see how much you’ve achieved. But trust me, you’ve come a long way, and that deserves some recognition. ✨

  3. Treat Yourself – You’ve earned it, right? Whether it’s a cozy night in, a little splurge on something you’ve been eyeing, or even a solo dance party in your living room — reward yourself for the hard work you’ve put in!

  4. Celebrate Your Community – The relationships and connections you’ve made are what make this journey so special. Celebrate the people who have been there with you — whether they’re clients, collaborators, or fellow entrepreneurs. They’re part of your success, too! 💕


So, the next time you’re feeling like the passion just isn’t there, remember: it’s okay to have those tough days. But don’t let them hold you back. Keep showing up, keep pushing forward, and trust that those highs are right around the corner.

You’ve got this — and I’m right here cheering you on every step of the way. Keep going, keep shining, and keep building that amazing community around you. 🌟


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